Digital Illustration Type Design

Technique: Combine original electronically created components into a plausible idea that has an impact. Redesign type face.
Objective: Create the primary logo for a new marketing tool aimed toward a positive program for a summer Vacation Bible School to teach children that a worthy aim is worth pursuing with a good attitude

Primary illustration using created shapes and lettering. The backgrounds are constructed from images of heavily textured, old wooden planks and marble stone. “club” is redesigned from an existing type face and “CAN-DO” is adapted to layout idea by custom designing and illustrating not necessarily using Photoshop filters.

One of two color pencil illustrated layouts; redesigned typefaces